The "initial beneficiary" (IB) is the first recipient of an action taken. If the action taker is not properly the initial beneficiary, he or she is the "secondary beneficiary" (SB). Secondary not in terms of lesser, but in terms of derivatively...the SB benefits if the IB benefits.
A mother cooks a meal for her infant child. The child is the IB and the mother, fulfilling her responsibility as parent, is the SB. A physician treats a patient. The patient is the IB and the physician, income and reputation, is the SB. Student is IB, teacher SB. Customer IB, salesman SB.
The problem? When the SB action taker improperly casts himself or herself as the IB. Do you believe the car dealer has your interest first? That the politician recognizes and accepts that you, the citizen, are the IB?
Cure? The moment you sense the action taker has replaced you in his mind as the IB, though continuing to talk as if you were, abandon the SOB...sorry, SB...and find an honest one. There are still a few around.
If you don't, complain not.
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